Hi, welcome to Bookey, today we will unlock the book Hooked: How to Build Habit-Forming Products.
However, nowadays with the development of technology, things on which you may get hooked come one after another, and you can hardly stand up to them.
You force yourself to do outdoor sports every day so as to feel fulfilled about the growing number of steps on your smart sport watch.
It was simple: if the participants did not use any smartphone for one year, they would be rewarded a hundred thousand US Dollars! Even if they managed to do this only for six months, they could still get ten thousand US Dollars.
But unfortunately, “quitting” your smartphone is more difficult than you thought.